The world is about to clock in at around 5 billion mobile phone users, and it will most certainly continue to grow. Furthermore, a considerable percentage of these users don’t speak English as their native language, and a large number of them don’t speak it at all. This is why refraining from localizing hinders your company’s growth big time.
Localization is the process of integrally translating your app content, in order to fully adapt it to the linguistic needs of a different market. And as the numbers clearly suggest it may open new financial horizons for your product. All the big names in the industry have done it, from Facebook to Pokemon Go.
The Harvard Business Review has published a revealing article back in 2012 that clearly shows the importance of localization for a company’s market share:
- 72.1% of users mostly use websites that are in their own language.
- 72.4% of users state that they would instead prefer to purchase a product that is in their native language.
- 56.2% of users consider that linguistic availability is more important than the price of the product.